AgendaThursday, December 11, 2014

Cloud Playbook for a Business-Driven Financial Approach

A Scenarios approach will present examples that will allow business savvy professionals to make informed decisions based on a sound business model. This model will cover the technology options in detail as well a financial analysis. A TCO (Total Cost of Ownership) as well as an ROI (Return on Investment) will show how to start, develop and formulate a business case that will allow for both small and large scale projects achieve the goal of deciding to proceed with Cloud Computing options. A risk based analysis will also be covered with examples showing how one an ascertain risk metrics balanced with technology options driven to a sound financial backing. Examples will include leveraging VMware virtualization, Cloud IaaS (Infrastructure as a Service).

Speaker: Keith Dobbins, Director of Architecture, Time Warner

Breakout Session by Looksery

To take your marketing campaign all the way to a viral success it is important to use creative tools. Solutions based on Looksery facial tracking and transformation technologies deliver extremely engaging new customer experiences. We developed face tracking and face modification mechanisms for real-time video that allow us to change how people look. We track all face elements like eyebrows, chin, cheeks, eyes and track changing of facial expressions. This allows us to create face filters that modify facial features, add fun effects, and animate via 3D avatars. For marketers, the Looksery technology could mean a shortcut to success. Brands can implement Looksery’s real-time face recognition and face modification filters into their fan and support communication. For example, a movie studio or brand would be advised to use Looksery by simply allowing people to digitally dress up as a favorite character. Characters can be customized and be used as a viral medium to promote any kind of a product. It has not really been done before and could spawn a lot of attention and press. With features like face modification, face tracking, combinable filters Looksery delivers transformative marketing solutions to OEM’s, brands, make-up companies and call centers.

Speaker: Alex Grytsiuk, Looksery.

Gateware Defined Networking (GDN) for ultra-low latency and low power cloud services

A problem with Network Function Virtualization (NFV) in Software Defined Networks (SDN) is the high latency required for processing a packet. In addition to the first-packet delay for SDN, NFV adds additional delays for subsequent packets. GDN provides a more efficient way to process packets using Field Programmable Gate Arrays (FPGAs) that achieves sub-microsecond packet processing latency and the far less power to implement a NFV function as compared to software.

Speaker: John Lockwood, CEO of Algo-Logic Systems

The Evolution of Cloud: Are we there yet?

In this session we will discuss two paths of getting us to here (cloud adoption) as it relates to Enterprise and SMB markets. We will explore the resistance points around cloud adoption and how those are actually not challenges anymore, we will conclude with how our solution can help with this migration, along with the gained benefits.

Speaker: Emily Friedberg, VP Corporate Development at Lagrange Systems

Cloud as a Growth Engine for Business

Succeeding in today’s marketplace is about both invention and reinvention. New companies emerge from the explosive potential of mobile, social, and big data. Meanwhile, existing powerhouses reinvent and differentiate through these same forces. Cloud is the common thread which increasingly belongs at the heart of business strategy. Today’s cloud addresses business needs at all levels of an organization -– from C-level leadership to IT decision-makers to application developers and beyond. Whether the objective is speeding time to market of new products and services, using analytics to drive better decision-making, or simply improving the economics of IT, cloud can help you realize proven business outcomes. Join us to explore how you can put cloud to work as a growth engine for your business.

Speaker: Alan Manuel, VP, IBM Cloud Application Services

First Caller Advantage: Using the Cloud to Win

The cloud is all about having information at your fingertips no matter where you are. This is great for consumers, but a challenge for salespeople. Conventional wisdom has long told us that the best leads are inbound, driven by marketing activities, but today buyers do their research online and often make up their minds before vendor reviews even begin. How can today’s salespeople get ahead in a world where information is still power—but this power now moves at Internet-speed? To win, salespeople must become proactive and use the cloud to their advantage, getting data before anyone else so they can achieve “first caller” advantage. Salespeople need to discover opportunities and engage proactively before vendor selections even begin. If a salesperson contacts prospects first with a compelling reason, research tells us they have a 74% chance of winning the business. This session will help attendees get there first. Gagein CMO Richard Dym will offer an overview of the tools salespeople—and indeed anyone in an outward-facing position—need to understand how to best harness the power of big data, artificial intelligence, predictive scoring and the Cloud to boost their sales up to 5X easily and cost-effectively.

Speaker: Richard Dym, CMO of Gagein

Is the Cloud Ready For Your Data?

What does it mean to put data in the cloud? What are the risks, rewards, and key issues you need to be aware of when considering this important move? This session will survey the current state of cloud storage, describe methods for using the cloud for both primary and secondary storage, and explore future directions for cloud storage. Attendees will learn:

• Ways to utilize cloud storage, whether to consider deduplication essential or optional
• How to consider bandwidth as part of the cloud storage equation
• What traps to look out for when considering putting data into the cloud

Speaker: Bill Quigley, Deputy CTO of Riverbed Technology

Contingency Planning and Risk Mitigation Strategies for Cloud-based Technology Transactions

Did you know that 85% of new software is being built for the cloud? Yet, 72% of executives have concerns about cloud security. Are you prepared to turn your mission-critical applications and sensitive data over to the cloud? Software-as-a-Service (SaaS) – can come with significant risks, especially as it relates to sudden cessation of business or an extended outage that is beyond the control of the provider. How can your customer take the critical steps necessary to safely leverage cloud services? Unable to overcome the risk objections to doing business with you, many companies have difficulty entrusting their data to the cloud without certain protections in place. Depending on the technology investment, availability of the service and the value placed on precious subscriber data, you need to understand the buyer dynamic with respect to satisfying the need for due diligence, risk assessments and crafting contingency plans that can be executed independently of the provider. As a SaaS provider, learn more about how you can craft a contingency plan for your clients and prospects; one that can be executed independently of you. Understand how providers can earn trust to overcome the risk objections to doing business and to close more deals faster! .

Speaker: John Boruvka, Vice President; Intellectual Property Management at Iron Mountain

Looking To Build A Secure, Cloud-Based Enterprise Mobile Application? Here’s How!

Mobile applications need to allow people convenient access, but also enable them to maintain organizational control, security and compliance. Additionally, a great mobile application should properly handle data remnants and harmoniously coexist with BYOD policies. In this session, attendees will learn the successful components for designing and building a mobile application for the enterprise, including features like support for multiple methods of authentication for different devices, and remote wipe capabilities. It will also teach attendees how to navigate through the use of native versus HTML APIs, security protocols and explain how to properly test an app for security purposes. Specifically, in this session, attendees will learn: 1. What essential features and components comprise the ideal enterprise mobile application. 2. How to navigate through design choice options, security protocols and BYOD policies. 3. How to properly test their mobile application to ensure the utmost security.

Speaker: Mush Hakhinian, Chief Security Architect, Intralinks